Shock Top Announces Official Craft Beer Sponsorship of University of Missouri Athletics Page 1

PORTLAND, Ore., Sept. 19, 2024 (GLOBE NEWSWIRE) — Today, The Shock Top Company, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), is proud to announce a new partnership with Mizzou Athletics as the official craft beer sponsor of the University of Missouri Tigers. Now Tigers fans can look forward to the crisp taste of Shock Top beer as a permanent part of their game day experience.

Prince Pinakatt, Chief Marketing Officer at Tilray Beverages, said, “Mizzou fans are known for their unwavering loyalty and enthusiastic support, making them the perfect community to embrace our brand. This partnership is about becoming a part of the game day traditions that Mizzou fans hold dear. Whether they’re grilling in front of Faurot, cheering in the stands or celebrating a big win with friends, we want Shock Top to be a part of those unforgettable moments.”