VI John India introduces Asia’s first 8-foot Ganpati made from shaving cream and foam

VMPL

Pune (Maharashtra) [India]September 12: In a unique blend of creativity, tradition and innovation, VI John India, a major name in the men’s grooming industry, unveiled a spectacular 8-foot tall Ganpati statue made entirely out of shaving cream and lather. This impressive sculpture, named VI John Ganpati, was unveiled at the Grand Street Mall in Pune and has been officially recognized by the Asia Book of Records as the largest Ganpati made out of shaving cream and lather.

This creative initiative is part of VI John India’s mission to highlight the importance of personal care in everyday life. By choosing Lord Ganpati – who symbolizes wisdom, new beginnings and success – the brand wanted to convey the importance of self-care and personal hygiene in a creative way.

To convey this message, VI John Ganpati was created using VI John’s latest products: VI John Premium Shaving Cream and VI John Shaving Foam based on the special moisturizing formula.

Over 3,500 units of shaving cream and foam were required to create this unique Ganpati, taking 15 days of meticulous work and countless hours of creative effort. The result is a visually stunning tribute that combines the artistry of sculpture with the brand’s core values ​​of grooming and self-care.

Commenting on the occasion, Ashutosh Chaudharie, General Manager Marketing, VI John India, said, “Ganesh Chaturthi is a time of devotion, new beginnings and celebration. We wanted to showcase that personal hygiene is an important part of personal care, just as Ganpati Bappa holds an important place in our hearts. VI John Ganpati is our way of honouring the tradition while demonstrating the importance of personal hygiene in a creative way.”

The unveiling of VI John Ganpati was met with overwhelming enthusiasm from mall goers and devotees alike. Being the highlight of the event, the statue also received widespread media coverage and strengthened the brand’s connect with customers during the festive season.

With this initiative, VI John India has successfully combined its brand philosophy with the spirit of Ganesh Chaturthi and created a memorable marketing campaign that balances tradition with modern values.

About VI John India

VI John India is a leading brand in the personal care and grooming space and is known for its wide range of shaving creams, foams, deodorants and skin care products. Consumers across India trust the high quality of their products and VI John continuously innovates and launches products that promote self-care and confidence.

(ADVERTISING DISCLAIMER: The above press release has been provided by VMPL. ANI assumes no responsibility for its contents.)