close
close

topicnews · September 9, 2024

The «NFL» is back on RTL! – Quotenmeter.de

The «NFL» is back on RTL! – Quotenmeter.de

While our colleagues in Cologne are bringing the start of the American professional league into their live program, ProSieben is countering with the European league in the afternoon program.

Yes, the «National Football League» started a few days ago – but all fans are looking forward to the first “real” football Sunday. At least that’s what ProSieben thought, because the former broadcasting home of the “NFL” wanted a piece of the attention from the first “damned Sunday” – but more on that later. As is well known, the NFL moved from Unterföhring to Cologne before last season – so yesterday Sunday the kickoff for the second season was to take place on RTL.

Included in the live package: “Minnesota Vikings at New York Giants” and in the late live game “Washington Commanders at Tampa Bay Buccaneers”The community had wanted more on-site reporting – Jana Wosnitza and Markus Kuhn also reported from New York, and Florian Schmidt-Sommerfeld and Patrick “Coach” Esume made their first Sunday appearance in the studio. The first game went quite well – in the first half, 0.63 million viewers were the peak, in the second half it fell to 0.59 to 0.57 million viewers. This resulted in market shares of 3.4 to 2.3 percent – ​​also not peak values. The target group was quite stable, 0.27 million people courted rose to 0.34 million, the best market share was in the first quarter at 8.4 percent.

The second game attracted between 0.53 and 0.23 million viewers, the target group reduced to 0.09 million advertising relevant viewers in the last quarter – but that only started at around 12:30 a.m. The market share remained at over 7 percent for the entire second game, with the second quarter offering the best value at 8.1 percent. All in all, a good start to a new “NFL” season for RTL. ProSieben also wanted to take advantage of this attention for the leathery egg – they briefly brought the “ELF”, the “European League of Football”, from ProSieben MAXX into the main program.

With the game «Rheinbrand near Stuttgart Surge» The second semi-final of the playoffs took place and it didn’t go particularly well. With 0.19 million viewers in each of the first two quarters, MAXX was able to boast more viewers than usual, but that’s simply not enough for a semi-final of the playoffs on the main program. 1.9 and 1.8 percent of the market were not impressive in the first two quarters. The target group was also at a higher level with 0.07 and 0.08 million viewers and the MAXX broadcasts, but there will be no reason for celebration in Munich.

The second half increased to 0.15 and 0.21 million viewers, at least an increase towards the end. Nevertheless, the market shares fell by 1.2 and 1.6 percent – above all, the overall picture is getting worse as the target group is declining. With 0.05 and 0.06 million viewers, only 2.7 and 2.9 percent are in. The final of the “ELEVEN” instead of.

© AGF Video Research in collaboration with GfK; videoSCOPE 1.3, market standard: TV. Viewers aged 3 and over and 14-49 years (preliminary data), Germany total/TV panel Germany+EU millions and market shares in %.