HSMA Day 2024: Exciting impulses, valuable learnings

Excited listeners: Extreme athlete Lukas Irmler captivated the audience at the HSMA Day in Heidelberg and thrilled them with his courage, determination and approaches

What is important for successful marketing? How important is the topic of diversity? What counts in terms of revenue management and how can apparent defeats be turned into successes? The HSMA Day at the Atlantic Hotel in Heidelberg provided valuable practical examples and helpful insights.