KRISPY KREME® celebrates Barbie®’s 65th anniversary with a new doughnut collection full of flavor, flair and fashion

CHARLOTTE, NC, September 3, 2024–(BUSINESS WIRE)–Krispy Kreme^® makes an iconic taste statement – ​​literally – to celebrate the 65th anniversary of the brand.^th Anniversary: ​​Four brand new donuts with unique designs and fantastic flavors, inspired by Barbie, the trend-setting and timeless fashion doll that is unrivaled in the world.

Starting today, for a limited time at participating Krispy Kreme stores, fans can enjoy and share the Barbie™ x Krispy Kreme collection in a limited-edition custom box, including:

• Barbie™ Pink Donut – Inspired by Barbie’s iconic pink and pop style, an Original Glazed® Doughnut is covered in pink buttercream, sprinkled with glittery pink sugar and topped with Barbie sunglasses.

• Malibu Dream Party Donut – Inspired by the fun and fashion of the Barbie DreamHouse™, an unglazed doughnut filled with Cake Batter Kreme™, dipped in Malibu blue glaze and glittery graham sand, topped with a Barbie DreamHouse piece and decorated with a white cloud.

• Barbie™ Berries ‘n Kreme™ donut – as sweet as Barbie herself, an unglazed doughnut filled with Strawberry Kreme™, dipped in white glaze, drizzled with purple and pink buttercream and garnished with a Barbie heart.

• Barbie™ Sweet 65^th doughnuts – in the iconic Barbie colors, an Original Glazed® donut, dipped in chocolate glaze and garnished with Barbie Sweet 65^th Sprinkles.

“We’re excited to celebrate the 65th anniversary of the Barbie brand with a collaboration that’s full of fun and flavor. We’re bringing Barbie’s iconic fashion to life through delicious doughnuts that will delight Barbie and Krispy Kreme fans alike,” said Dave Skena, Global Chief Brand Officer of Krispy Kreme.

“Barbie and Krispy Kreme are two brands that spark instant joy and evoke fond memories,” said Meredith Norrie, vice president of global licensing and consumer products at Mattel. “As we celebrate Barbie’s 65th anniversary this year, Krispy Kreme is the perfect partner for us, inviting fans of all generations to enjoy the perfect blend of taste and style, with a nod to Barbie in every bite.”

Krispy Kreme and Barbie fans can also look forward to a limited-time Krispy Kreme 6-pack featuring Barbie™ Pink Doughnut, Barbie™ Berries ‘n Kreme™ Doughnut and Barbie™ Sweet 65.^th Fresh doughnuts delivered daily to select grocery stores. Visit www.krispykreme.com/locate/location-search#grocery to find a store or grocery store near you.

In addition to the doughnuts, Krispy Kreme has special treats for randomly selected fans, including a limited number of Barbie Fashionista dolls. The dolls come with personalized Krispy Kreme accessories – a Krispy Kreme paper hat, a dozen box and a doughnut. To delight fans even more, Krispy Kreme will include a personalized adult-sized Barbie™ x Krispy Kreme denim jacket with each doll. Krispy Kreme is offering two separate giveaways where you have a chance to win the dolls and jackets:

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• From September 4-6, any fan who comments on the “Barbie™ x Krispy Kreme” social contest post on Krispy Kreme’s social channels (@krispykreme on Instagram) and tags a friend will be entered into a separate sweepstakes for a chance to win.

• From September 6-8, Krispy Kreme Rewards members who purchase a dozen Barbie™ x Krispy Kreme at participating Krispy Kreme stores and scan their Krispy Kreme Rewards app at checkout will be automatically entered into a sweepstakes for a chance to win. Krispy Kreme Rewards members may also enter without making a purchase; see Official Rules for details.

Promotional terms and conditions apply, which can be viewed here: www.krispykreme.com/terms-conditions

To further celebrate the Barbie™ x Krispy Kreme Collection, all guests wearing pink who visit a participating Krispy Kreme store on September 7 can receive a free Original Glazed® doughnut (limit one per guest in store and at the drive-thru only).

Share how you’re celebrating the Barbie™ x Krispy Kreme Collection and the Barbie brand’s 65th anniversary.^th anniversary by using #KrispyKremexBarbie and tagging @krispykreme.

About Krispy Kreme

Headquartered in Charlotte, North Carolina, Krispy Kreme is one of the world’s most loved and recognized confectionery brands. Our iconic Original Glazed® doughnut is known worldwide for its fresh-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 40 countries through its unparalleled network of doughnut shops, partnerships with leading retailers and a rapidly growing digital business with more than 15,500 new access points. Our purpose to touch and enrich lives through the joy that is Krispy Kreme guides our daily actions and is reflected in the love we feel for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.krispykreme.com and follow us on social media: XInstagram and Facebook.

About Mattel

Mattel is a global leader in toys and family entertainment and owns one of the world’s most iconic brand portfolios. We delight consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other beloved brands we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, and digital and live experiences. Our products are sold in partnership with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel has been proud to be a trusted partner, helping generations discover the wonders of childhood and reach their full potential. Visit us at mattel.com.

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Contacts

Connor Hayes
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