X TV goes live: Can it compete in the video streaming sector?

If you’ve dreamed of a video-centric app from a platform that calls itself a “world marketplace,” your wish has now come true. Elon Musk’s X-TVthe latest addition to the X platform, has recently become available on various app stores, including Google Play, LG’s App Store, and the Amazon App Store. However, it’s worth noting that the X TV app is not yet available on Apple TV, where searches only bring up the old Twitter app. Let’s see what this new app has to offer.

X TV is here: The latest addition to the ever-evolving X ecosystem

X TV is a platform that brings exclusive content, live events and news straight to your living room. However, some early reviews claim that the app’s content will be quite different from competitors like YouTube. However, one of the reviewers described it as a “dumpster fire”.

To access X TV, users must have an X account, a typical requirement for the entire platform. The app promises a YouTube-like experience. However, it is likely to contain more controversial content and possibly lower-quality advertising. It is important to note that X TV was launched without ads, as previously mentioned by CEO Linda Yaccarino. Now the question is whether this app can seriously compete with YouTube. There is a huge gap between the two platforms, as YouTube generated $15.5 billion in advertising revenue in the first half of 2024.

The app’s description on Google Play praises it as “the trusted global digital marketplace for everyone, on your TV!” However, we still have to wait and see if X TV lives up to this ambitious claim. The app is rated T for Teen in one store and 12+ in another, suggesting content moderation, although early reviews suggest otherwise.

One of the main criticisms is the lack of functionality to access X’s privacy policy and terms of service. In the LG version of the app, users can see these notices but cannot click to open them. On tvOS, these options are not even selectable, raising questions about transparency and user safety. So let’s wait and see if this app becomes a successful venture or another controversial chapter.