Narrative, Kargo’s audio-to-video format, unlocks CTV for thousands of brands

The unique audio-to-video CTV advertising format enables audio advertisers to reach precise audiences on CTV with effective advertising, achieving better reach and performance.

NEW YORK, Aug. 28, 2024 (GLOBE NEWSWIRE) — Kargo, a leader in digital advertising, today announced Narrative, a new product that brings audio advertising to CTV, combining audio assets with highly engaging visuals. Narrative seamlessly combines existing audio content with new, engaging visual content to help advertisers reach CTV audiences in entirely new ways. Narrative not only adds visual impact to audio ads, but is also proven to drive engagement and recall.

Narrative will drive a massive surge in demand for CTV inventory. The format allows enterprise brands without CTV creative, as well as independent, local and regional advertisers with limited production budgets, to tap into this growth channel. The format also drives engagement and commerce for brands whose advertising goals go beyond brand awareness and will appeal to performance-focused advertisers. Audio-to-visual advertising like Narrative represents a huge opportunity for advertisers interested in CTV to leverage the channel, even if they don’t have their own video content.

Kargo’s audio ads with enhanced visuals allow advertisers to reap the benefits of CTV advertising without the need for a video creative asset. Visual cues paired with CTV ads help drive better ad recall and brand awareness. Narrative also provides access to CTV’s precise audience targeting with a highly visible ad format designed to drive key metrics and interactivity through a QR code or other call to action. Kargo also provides advertisers with detailed performance metrics, including completed views and QR scan interactions, for better evaluation and optimization of ad performance.

“We are excited to combine the power of audio with the visual impact of CTV screens to deliver a more immersive experience. Narrative enables advertisers to capitalize on the growing popularity and adoption of CTV devices and reach a broad and diverse audience in a dedicated viewing environment,” said Harry Kargman, founder and CEO of Kargo.

About Kargo

Kargo creates memorable experiences to capture consumer attention and offers the only 100% premium media marketplace for brands. With a range of exclusive cross-channel advertising solutions, it is the choice for leading brands looking to build meaningful consumer connections across mobile, desktop, connected TV and social media. With a focus on performance, Kargo helps the world’s largest advertisers achieve incremental brand lift and greater returns on ad spend. For publishers, Kargo’s proprietary platform maximizes revenue per impression through unique creative and targeted solutions. Founded in 2003, Kargo is headquartered in New York with offices around the world.

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Emily Riley

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