NIL agency ESM brokers $4.3 million in deals for Georgian football

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Everett Sports Marketing (ESM) has facilitated USD 4.3 million in NIL cash transactions for Georgia In 2024 alone, there will be 221,000 football players, the agency On3 reported.

The marketing firm represents the daily business of the Georgia quarterback Carson BeckCorner Malaki Starks and Tight End Oscar Delp. ESM has also signed contracts for 12 Georgia football players this calendar year. The firm represents former Georgia star tight end Brock Bowers.

ESM declined to disclose how much of the $4.3 million in NIL deals was generated by Beck.

The group of 15 Georgia players has signed endorsement deals valued at $4.3 million, with the majority of the dollars going to Beck, Starks and Delp. The ESM team working with UGA clients includes partners Daniel Everett, Alexi Hecht And Carolina SalgadoThe amount of $4.3 million takes into account deals that have not yet been announced.

Considered as Heisman Trophy Beck started the season as the leader and has publicly signed important contracts with EA Sports Football, Airstar Charter And Beats by DreHe made a splash this summer with the purchase of a $300,000 Lamborghini Urus PerformanteThe quarterback has a salary of $1.4 million On3 NIL Rating with almost 120,000 followers on social media.

Beck finished 2023 with 3,738 yards, 22 touchdowns and six interceptions. The Bulldogs finished 2023 12-1, their only loss coming against Alabama in the SEC Championship Game. Beck used his recent advertising contract with Georgia’s power to give money back to his offensive line.

Starks has also achieved NIL success and signed contracts with Rhoback, Beats by Dre, EA Sports Football And Affiliated credit union. The former five-star recruit and all-season playerSEC Pick has five career interceptions in two seasons. He enters the fall with an On3 NIL rating of $437,000.

Delp, a former top-100 prospect, is entering his third season with the Bulldogs. He worked with Georgia’s own credit unionThe tight end has 56,000 followers on social media and an On3 NIL rating of $297,000.

Georgia opens the season on Saturday against Clemson In Atlanta at Mercedes-Benz Stadium.