Japanese ‘abuse cafe’ offers its customers extreme humiliation and sparks lively debate on social media

A pop-up cafe in Japan that humiliates its customers has become a hit on social media at home and abroad.

The restaurant in the heart of Tokyo was opened from September 14 to 23 as a special treat for fans of Japanese producer and influencer Nobuyuki Sakuma’s online shows, which feature swear words.

Sakuma had invited good-looking young women to verbally abuse a group of comedians in his online shows. Whoever laughed less or felt less insulted was considered the winner.

At first glance, Bato Cafe Omokenashi Café, which features everything from the waitresses’ cute pink aprons to the food prepared under the supervision of Michelin-starred chef Shuhei Sawada, appears to be an ordinary Japanese restaurant—until the waitresses start hurling abuse at customers.

According to a reporter who told Japanese media outlet Rocketnews24 about his experience, the waitress who served him was impatient from the start.