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topicnews · September 25, 2024

New on Pinterest: Remix collages and share them as videos

New on Pinterest: Remix collages and share them as videos

Pinterest allows you to remix and share collages as videos. This not only benefits Gen Z, who already love collages, but also users with less design experience who simply want to create their own videos.

Pinterest recently introduced two new features that make the platform’s popular collage tool even more interactive. The Collage Remixing and Collage Sharing features open up new ways for users to express their creativity and share content across platforms. These updates make Pinterest an even more dynamic platform, which is particularly attractive to Generation Z.

Creativity through collage remix

With the new remix function, users can now further develop and personalize existing collages. This option is ideal for anyone who wants to get creative quickly or is looking for an easier way to get started, as existing collages can be used as a template. Remixing offers a low barrier to entry and the opportunity to create complex visual content with little time and effort, especially for the more than 522 million monthly active users who have relatively little experience in design. David TempleHead of Pinterest’s Two-Twenty department, underlines the importance of the new format:

Collages are Pinterest’s most dynamic and interactive format, so we’re excited to continue to expand and innovate this space.

Remixing gives users the freedom to build on existing collages and add their own creative touch. They can also decide whether other users can remix their work – which encourages creative collaboration on the platform.

Cross-platform videos: share collages as dynamic content

A particularly exciting feature is the new ability to download collages as dynamic videos and share them on other social media platforms. This feature offers a huge advantage when it comes to reach and visibility, as videos are usually given preferential treatment by algorithms – especially on platforms like Instagram and Facebook. Sharing collages in video formats on platforms like Instagram or TikTok means users can get more attention and engagement from their content.

Why is this important? Meta and other platforms reward videos with higher visibility in the feed. This means that Pinterest users can now not only create creative projects within Pinterest, but also optimally present them on other networks, increasing their reach across platforms.

Post by @lindseygamble_

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More than just pins: The future of collages

Since their introduction on Pinterest, collages have not only been a creative expression, but also a relaxing and fun way to visualize ideas. Whether outfits, mood boards or even your own dream room – collages offer a unique way to turn visions into reality. So it’s no wonder that the number of collages uploaded has increased by 418 percent since the beginning of the year. In the earnings call for the first quarter of 2024, Pinterest CEO William J. Ready At the beginning of the year, we saw how successful collages are on Pinterest:

With Collages, we’re also taking curation on Pinterest significantly further. Powered by our AI and advanced computer vision technology, Collages are a powerful curation tool that lets you cut out images and components from a Pin and assemble new, inspiring content. This greater granularity allows users to express their style, taste, and preferences in much more specific and creative ways. This is an entirely new, highly engaging, and highly shoppable content format. Users save Collage Pins about three times more often than other Pins on Pinterest, and a significant portion of them contain clickable products. We’re also seeing Collages becoming increasingly popular with Gen Z, who make up nearly 70% of collage creators.

Pinterest is taking a decisive step forward with the new remix and share functions. The platform is committed to promoting creative expression while strengthening collaboration and cross-platform interaction. Especially for Gen Z, who like to use Pinterest for self-expression and planning, these new features offer a welcome extension of their creative tools. If you want to use the new Pinterest functions directly, you can find detailed descriptions of how they work in the article from the Pinterest Newsroom.

Pinterest inspirations:
Instagram is testing collages from creator images

© Pinterest

Instagram has also recognized the popularity of collages and is currently testing a similar feature, which underlines the importance of this trend. The same goes for creating videos from feed posts, which can now be done quickly and easily with material from carousel posts.

Pinterest and the biggest feature update ever:
More shoppable pins, video ads in the home feed and interactive quiz ads

Pinterest screen with lamp on pink background
© Pinterest

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