Taylor Swift mobilizes three times more voters than Biden with Harris’ support

Miss Americana finally spoke out about the future of the nation, or at least who should hold the reins.

Last week, billionaire Taylor Swift endorsed Democratic vice presidential candidate Kamala Harris right after the debate. We’re only just beginning to see how much power Swift’s electorate has as Swift’s influence continues to grow.

Her long-awaited stance on the upcoming election was delivered this week with an Instagram post that included a customized voter registration link. In just 24 hours, a total of 405,999 visitors visited her unique link, a vote.gov GSA reports. AssetsPresident Biden’s power seems to pale in comparison.

Biden endorsed Harris with a memo posted to Twitter at just under 2 p.m. on July 1. While he didn’t have a clear URL, the weight of his support can be measured (perhaps with a wider net) by looking at vote.gov traffic during the same 24-hour period. According to the GSA, there were 109,208 total users on the site during that period.

This means that Swift’s support was 3.7 times as strong as Biden’s.

Vote.gov’s traffic fluctuates too much to establish a consistent average daily visitor count. Vote.gov tends to see higher traffic in presidential election years and around major election events. On the eve and day of the debate, Vote.gov received approximately 726,000 visitors.

“Taylor Swift’s impact on voter engagement is undeniable,” said Andrea Hailey, CEO of the nonprofit voter registration organization vote.org, in a written statement to Assets“It’s important to remember that Taylor’s work serves as a model that anyone with a platform can use to encourage Americans to be civically engaged,” she adds, addressing the ubiquity of social media that turns ordinary citizens into influencers.

Swift spoke out against an AI post that used her likeness and in which she appeared to support former President Donald Trump, which Trump shared on his platform Truth Social.

“I did my research and made my choice,” she wrote, explaining that she is choosing Harris as a champion of causes she believes in and her running mate Tim Waltz because he supports “LGBTQ+ rights, IVF, and a woman’s right to her own body.” She signed her letter “Taylor Swift, childless cat lady,” apparently in reference to comments made by Trump’s running mate JD Vance.

Her statement drew Trump’s ire. Never one for subtlety, he posted on Truth Social last Sunday: “I HATE TAYLOR SWIFT!” In response, fans mobilized. A group called Swifties for Kamala announced the next day that it had raised more than $40,000 for Harris’ campaign. The group reported raising more than $207,000 in less than two months, according to AFP.

Opinions are divided on Swift: According to a poll conducted in September by the New York Times, Philadelphia Inquirer and Siena College, 44 percent of “likely voters” say they favor her, while 34 percent disapprove.

But no matter what party you’re in, Swift’s obvious influence is undeniable. In just six months, her Era’s Tour generated $5 billion in consumer spending, according to Nomura estimates. United Airlines says Swift’s concerts increased travel demand by 25%. With a cult following that leads fans to travel nationwide to her concerts, Swift has become more of a business than a pop star.

Her fame has reached the point where she surpasses even Biden in terms of political influence. That may be because Swift’s target audience skews younger than Biden. The former Democratic nominee has struggled to appeal to younger audiences because of his stance on immigration, Palestine and concerns about the economy, as well as his intellectual acuity, according to an NPR/PBS NewsHour/Marist poll.

As for the average Swiftie, many are white millennial women living in the suburbs, writes Juliana Kaplan for Business Insider, citing a Morning Consult poll published in March. A good 55% identify as Democrats and the rest as independents or Republicans. In the past, Democratic candidates like Hillary Clinton have lost votes in part because white women have avoided them. Perhaps this lends weight to Swift’s support.

Swift is perhaps more successful in courting Generation Z and Millennials. Vote.org explains in a statement that they want to appeal to these generations. “Younger voters under 35 make up 79% of the more than one million new voters we have registered, and 18-year-olds make up more than a third of new registrations,” notes CEO Hailey.

This story originally appeared on Fortune.com