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Generative AI

Generative AI: from the experimental phase to established application

The impact of the countless tools that work with generative artificial intelligence is immense.

Around one and a half years after the launch of ChatGPT by OpenAI, one thing is clear: the impact of the now countless tools that work with generative artificial intelligence on communications departments and agencies is immense. Initial results of the IAM trend study 2024 on communication in digital transformation show that the tools are not only used to create text and images, but along the entire value creation process of communication. Many companies are building their own solutions to protect their data and to link their brand worlds with the results.