FreeWheel selects Samba TV as leading ACR partner to help advertisers reach audiences in real time across linear, streaming and on-demand content Page 1

FreeWheel, a global technology platform for the television advertising industry, and Samba TV, the leading TV technology provider for audience data and omniscreen measurement, today announced the integration of Samba TV’s standard and custom audience segments into FreeWheel’s Audience Manager, a platform that enables publishers to achieve faster audience activation across all screens. This unique partnership leverages Samba TV’s first-party opt-in automatic content recognition (ACR) data and FreeWheel’s large pool of premium inventory to help advertisers maximize reach, optimize frequency and increase ROI on ad spend in real time.

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