iGaming News | Iconic21 announces new gaming content following Beter Live rebrand

Beter Live has spun off from the Beter Group and been renamed Iconic21.

The provider of live betting solutions will expand its product portfolio to include new content and games as well as “unprecedented formats and bonus features,” the company announced. The focus will be more on the live game show segment.

Iconic21 will manage all aspects of its business internally and have a “sharpened focus”.

The focus will be more on securing strategic partnerships to promote growth, it said.

Edvardas Sadovskis, Chief Product Officer at Iconic21, said: “Our transition to Iconic21 is a strategic step forward that reflects our vision to lead with a passion for innovation that is focused on our partners and players.

“Our commitment to customer centricity is at the core of our success. With our new brand, we will accelerate our growth plans and bring even more groundbreaking content and unique game formats to market.”

“We are leveraging our talented team and expanding our product offerings to ensure our partners have access to unparalleled content that drives player acquisition, retention and overall satisfaction,” added Sadovskis.