ON24 study shows: Artificial intelligence is the key to personalization in B2B sales and marketing

To help companies deliver experiences that exceed customer expectations and drive sales pipeline and revenue growth, ON24 (NYSE: ONTF) has released the results of its latest research report, “Personalization in the Age of Artificial Intelligence.” The study shows that artificial intelligence is quickly becoming indispensable for B2B marketing and sales teams to deliver personalized experiences at scale. Nearly 9 in 10 companies plan to use artificial intelligence for personalization efforts.

“Every company knows it’s critical to deliver personalized experiences to achieve consistent pipeline growth, but the truth is that few have the technology, resources and expertise to do it – especially at scale,” said Callan Young, CMO of ON24. “Our research shows that AI is key to making personalization a reality, which is why we’ve made personalization a key pillar of our innovation roadmap. We help sales and marketing teams engage the audiences most important to their business in a highly targeted, intelligent and impactful way to drive pipeline and revenue growth.”