Panasonic celebrates its big comeback in the USA

TV manufacturer Panasonic is once again entering the US market after a decade of absence. Can this be a successful comeback?

While Panasonic continues to be represented in Europe and Asia, the Japanese manufacturer withdrew from the United States at the end of the plasma era. After around 10 years, however, the company is now making a new attempt. In the USA, it is launching an LCD model with mini-LED backlighting plus two OLED series. The current flagship Z95A is also included.

Amazon Fire TV becomes a driving force for Panasonic

The latter has Meta Technology 2.0, a second-generation micro-lens array to increase brightness. This year, Panasonic is using Amazon’s Fire TV operating system for its OLED flagships for the first time. Whether you see this as an advantage or a disadvantage is up to you. The platform is one of the most contaminated with advertising on the market, which can be quite off-putting.

However, the switch to Fire TV is likely a key reason why Panasonic has been motivated to try again in the US. The company’s previous platform, the proprietary My Home Screen, limited app variety and often resulted in delayed support for major apps – such as Disney+.

The Panasonic W95A also launched in the USA

In addition to the OLED series Panasonic Z95A (only with 65 inches) and Z85A (55 and 65 inches), the LCD TVs in the W95A series with mini-LED backlights are also coming onto the market in the USA. The latter TVs will be available there in 55 to 85 inches. In the US market, they have to compete with the usual competition from LG, Samsung, Sony and more, among others. Vizio also has a considerable market share in the United States.

As the TVs available in the USA show, Panasonic initially concentrated on the premium segment. In direct comparison with the EU versions of the Smart TVs, the only hardware changes are in the remote control. This is colored black and some buttons are removed.

#	preview	product	Price
1		Panasonic TX-43MX600E, 43 inch 4K Ultra HD LED Smart, High Dynamic Range (HDR), Linux TV, Dolby…	379,99 EUR	Buy on Amazon
2		Panasonic TX-55MXW834, 55 inch 4K Ultra HD LED Smart TV, High Dynamic Range (HDR), Dolby Atmos &…	665,63 EUR	Buy on Amazon
3		Panasonic TB-40S45AEZ, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google and…	379,00 EUR	Buy on Amazon
4		Panasonic TX-65MX700E, 65 inch 4K Ultra HD LED Smart 2023 TV, High Dynamic Range (HDR), Dolby Atmos…	550,61 EUR	Buy on Amazon

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