Small field, big impact?: What makes the Icon League so exciting for brands

Felix Kroos and Robert Andrich at the first Icon League matchday in Cologne’s Lanxess Arena

At the beginning of September, the Icon League, a new small-field football league, was launched, which received a lot of attention right from the start thanks to co-founder Toni Kroos. Marin Ivanković, co-founder and CEO of the social media agency Gocomo, highlighted in his guest article what opportunities the Icon League offers for brands.

On September 1st, one of Germany’s most exciting football experiments started, but not in the Bundesliga. Toni Kroos (34), just Iko