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topicnews · September 25, 2024

Frankfurt Consumer Goods Fairs 2025: New Brand Area

Frankfurt Consumer Goods Fairs 2025: New Brand Area

The three leading consumer goods trade fairs Ambiente, Christmasworld and Creativeworld will open the order season in Frankfurt am Main together for the first time on the trade fair Friday, February 7, 2025.

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On the International online press conference Division managers Julia Uherek and Philipp Ferger announced the current highlights of the most comprehensive and diverse global marketplace for consumer goods.

Everything is under the sign of networking: “The trio of Ambiente, Christmasworld and Creativeworld is expanding its position as a global hub for modern lifestyles, seasonal decoration and creative products “We are looking forward to the trade fair countdown for February 2025,” says Philipp Ferger, Head of Consumer Goods Fairs at Messe Frankfurt. “The challenges in the market continue and it is especially important now to seize opportunities, make the ranges exciting and show the point of sale at its best.” “And all of this is only possible in our global industry with robust, resilient networks,” Ferger continues. Frankfurt is the first and most important place to establish these networks, build them up and bring them to life once a year. For this purpose, the Leading consumer goods trade fairs the successful supporting programme in the sense of personal encounters and create even more opportunities for networked business success.

Ambiente 2025: Development of the growth areas of hospitality and contract business

Ambiente also places great emphasis on international networking in the growth area of ​​hospitality. “We have set up and internationalised the supporting programme for hoteliers and buyers. In addition, we offer 2025 more guided tours “, says Julia Uherek, Head of Consumer Goods Fairs at Messe Frankfurt. A particular highlight is the special presentation “The Lounge” as a link between hospitality, contract business and interior design. “Ambiente is the international hotspot for the global design scene and we are very pleased that we have a young, exciting and unconventional designer for 2025 who integrates AI into his work. Fabian Freytag is our new ambience designer for 2025,” Uherek announces the designer of next year’s special presentation. With “The Lounge – Shades of Space” in Galleria 1, the award-winning designer presents inspiring style worlds for the guest room of tomorrow and offers visitors maximum inspiration for their business.

At the Interface between contract business and hospitality Ambiente is presenting the new brand area “Interior Looks”. For the first time, selected furniture and furnishing brands are covering all living and living areas from sleeping, dining, living to working. “With the curated, new room concept ‘Interior Looks’, we are creating access for premium interior brands.” new, international purchasing groups in the contract business and hospitality sector, but also in specialist retail. It is therefore located in the vicinity of the Office Design & Solutions offering in Hall 3.1. “We are expanding the offering with a view to the future and strengthening our position as the one-stop solution for the hospitality and contract business sector,” says Ferger about the new area. Participating providers include Bielefelder Werkstätten, Christine Kroencke Interior Design, Fine Furniture, JAB Anstoetz Group, Raasch, Rodam, Scholtissek and Signet.

Exhibitor side Meet visitors at Ambiente Dining as usual Market leaders and industry giants such as Eternum, Grestel, Pozzi Milano, Sola Switzerland, Stölzle Lausitz and Thun. In the hospitality field, Bohemia Cristal, Güral, Lav, Libbey, Nadir, Pasabahce, Rosenthal and Villeroy & Boch are exhibiting. Returning exhibitors are Crystal Bohemia, Kutahya and Noritake. Adel, AT Cross Company, Enesco, Factis, Legami, Trodat, Troika and Zipit are taking part in Giving. Newcomers on board include Senz Umbrellas, Thong Yeong/Laban Pen and UK Greetings. In addition to the returning exhibitors Alessi, Kare Design, Kosta Boda, Lightmakers Light & Living and Silk-Ka, Broste Copenhagen, Eva Solo and Lambert are also taking part in Living. In the Working area, in addition to Hey Sign, König + Neurath and Vario Büroeinrichtung, Kühnle Waiko Büromöbel and the new exhibitor Evoline Schulte Elektrotechnik are also exhibiting.

Continuation of the successful supporting programme

Meta-topics such as sustainability, design & lifestyle, new work, digitalization and future retail Determine the supporting program for the trade fair trio. Concentrated expert knowledge is available in the five academies under the titles Hospitality, Future of Work, Remanexpo, Conzoom Solutions and the Creative Academy of Creativeworld.

In doing so, Theme days the program: With numerous award ceremonies, the Friday of the trade fair is the Awards Day. Saturday of the fair is Designer Day2025 for the first time in cooperation with the German Design Council. Exciting lectures on topics such as AI and circularity are planned here. A special program highlight of the Future of Work Academy are the architects’ days on Saturday and Sunday. On Sunday and Monday, the Conzoom Solutions Academy devoted more attention to the topic of trade of the future. The hospitality industry is also the focus of the supporting program: Monday is Hotelier’s Day. Tuesday has a special focus on the topic of sustainability with the Sustainable Office Day on the Future of Work area and the Sustainable Day at the Conzoom Solutions Academy. In addition, the trade fair trio with the offers of Exhibitor Search, Conzoom Solutions or Nmedia is a year-round business enabler and invites the global industry every two months as part of the Digital Academy to gain current topic knowledge first hand.

Expansion of the Insider Program

On the other hand, the trade fair trio is expanding the already well-known Insider program for the DACH region to include the GPK segment. It is a benefits program especially for specialist retailers who are Ambiente and the Creativeworld Another new feature is that numerous specialist retailers with up to 50 employees are invited. Previously, this threshold was ten employees. The program offers personal support and service on site, a All-round carefree package with free entry and private lounge – This time even from individual regions and cities including organized arrival and departure.

Christmasworld 2025: Focus on festive lighting, large-scale and object decoration

Die Christmas World is also 2025 The undisputed number one global platform for seasonal decoration and festive decoration. Well-known exhibitors such as Decostar, Edelman, Goodwill, Hoff, Inge’s Christmas Decor, Kaemingk, Koopman International and Wurm are back. The Crowd magnet decoration unlimited started in 2025 under the motto “Precious Moments”. Within this special presentation, Rudi Tuinman and Pascal Koeleman combine two dozen of the exhibitors’ products into an emotional work of art in Foyer 5.1/6.1. Pastel tones, gold and lilac dominate – in keeping with the maxim “Seasonal decoration at its best” – with the focus on seasonal decoration for the whole year.

In cooperation with the three leading German and European industry associations bcsd, gcsp and ecsp, the leading trade fair with “Christmasworld Take Off 2025” is strengthening the Core segment Visual Merchandising & LightingOn the Friday of the trade fair, there will be a special offer with a guided tour and a keynote speech by Matthew Brown, RETHINK Top Retail Expert and founder/owner of Echochamber. This offers a unique opportunity to experience the latest trends in the areas of festive lighting, large-scale and object decoration and to expand your network. The target groups here are commercial end users and thus institutions and organizations such as shopping centers and cities, train stations, decoration agencies, flagship stores, airports, theme and leisure parks, larger hotel and restaurant chains as well as outlet centers.

Highlights Creativeworld 2025

Die Creative world builds its position as International B2B industry meeting point for hobby, craft and artist supplies and intensifies the networking factor. The participation of strong brands such as Brother International, Colart, Marabu, Rayher, Rico Design and Staedtler underlines the trade fair’s undisputed position in the DIY community. On Awards Day, the Friday of the trade fair, a jury of experts will present the renowned industry Oscar, the Creative Impulse Award. 2025 will be all about global networking, which is why the jury of the Creative Impulse Award will be more international.